The Belle Starr Experience

Belle Starr has provided Humboldt County with quality clothing at reasonable prices for over 40 years. Enter our locally-owned, full-service clothing boutique and experience carefree fashion. We’ve done the hard work of shopping for you–selecting an eclectic array of sophisticated yet comfortable clothing, in sizes from XS to 3X, from over 50 different manufacturers. We search for clothing that makes everyone feel great about themselves.

Our friendly sales team prides itself on exceptional customer service, integrity, and building relationships with customers. We enjoy helping you find the perfect outfit for special occasions, work, nights on the town, or just hanging around the home.

And, now this experience is available online. Explore the range of items and manufacturers we carry, get to know the Belle Starr “look,” and contact Belle Starr Personal Shopper to find your soon-to-be favorite item of apparel. We look forward to hearing from you!

Who we are


Sue and Eddie

Sue and Eddie moved to Eureka in 1998, seeking a friendly place to build their life together. Sue’s first job in the area was as a sales associate at Belle Starr, and she continued as a loyal customer for the 15 years she taught at the local college and university. Having retired from the US military, Eddie is the Executive Director for a local nonprofit serving people with disabilities. When they bought Belle Starr in 2014, Sue took on the role of general manager and works with an amazing team of women. Sue and Eddie are active in local civic and charitable organizations, enjoy attending the cultural events in the community, and can often be found exploring the beautiful redwoods, ocean, mountains, and rivers that define their forever home.



Sam joined the Belle Starr team in 2021. She has lived in the Humboldt since 2014, after relocating from Stanislaus county, and enjoys roller skating, dancing, and testing vegan recipes. After studying sustainability and business, working at Belle Starr has been an integrative way to see fairtrade and sustainable fashion in action: “It’s a pleasure to work for a business that cares deeply about where and who makes their products!



Raven is a Eureka native and started at Belle Starr in 2016. She brings a friendliness and warmth to her job everyday. “I feel that I’m really part of a team that is working together to make the business thrive,” she explains. Raven is community promoter and enjoys relaxing with a cup of coffee or tea and planning for an awesome future.




Angela has lived in Arcata since 2012 and joined the Belle Starr team in 2013. Originally from Brooklyn, NY, she enjoys painting, farming, baking, and raising her son River Lou. In 2021 Angela is a part-time sales associate and also installs our amazing window displays for everyone's enjoyment. 




Neveah is a Eureka native who joined our staff in summer of 2022. Her enthusiasm and positivity immediately became assets to the Belle Starr team, and she enjoys developing a rapport with customers. Neveah is an artist studying at College of the Redwoods and plans on pursuing a career as an elementary school teacher.